Business Model Canvas Professional Certification BMCPC

Become a Business Model Canvas Professional certified.

Business Model Canvas is a strategic management and lean startup template for developing new or documenting existing business models.

It is a visual tool with elements describing a company’s value proposition, infrastructure, customers, and finances.

It assists companies in aligning their activities by illustrating potential trade-offs by comparing them to one another and seeing the bigger picture of their overall business framework.

A business model describes the rationale of how an organization creates, delivers, and captures value.

It can be described through 9 building blocks: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships Cost Structure.

• Business ownership
• Business Planning
• Entrepreneurs
• Consultants
• Coaches
• Management position or higher in a corporation
• Business Leaders
• Executives

• Understanding the concepts of business models, their patterns, and how they operate.
• Introduction to the Business Model Canvas to develop new business models and document existing ones.
• Understanding the different blocks of the Business Model Canvas and what their function is.
• Introduction to the Lean Startup Method (Create, Measure, Learn) and Continuous Innovation.
• Analyze the Lean Canvas and its function as a better method to focus on problems and possible solutions.
• Analyze a possible basis of profitability in a Business Model to pivot quickly if necessary.