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Business Model Canvas is a strategic management and lean startup template for developing new or documenting existing business models.

It is a visual tool with elements describing a company’s value proposition, infrastructure, customers, and finances.

It assists companies in aligning their activities by illustrating potential trade-offs by comparing them to one another and seeing the bigger picture of their overall business framework.

A business model describes the rationale of how an organization creates, delivers, and captures value.

It can be described through 9 building blocks: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships Cost Structure.